<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title><![CDATA[ Annenberg Public Policy Center : Youth Media Risk ]]></title><link>http://www.YouthMediaRisk.org/</link><description><![CDATA[ A project of the Annenberg Public Policy Center of the University of Pennsylvania and the Robert Wood Johnson Foundation. Thank you for your interest in the Annenberg Media Health Coding Project, a resource for researchers and policy advocates. Although this website is still under development, we hope you will begin to examine it to get a sense of the major goals of the project: to code for multiple behaviors in multiple media since 1950 and to improve the field of content analysis. Established in 1993, the Annenberg Public Policy Center of the University of Pennsylvania conducts research in the fields of political communication, information and society, media and the developing child, health communication and adolescent risk. The Policy Center's goal is to provide expert analysis that brings these issues into focus. ]]></description><ttl>60</ttl><item><title><![CDATA[ Book background:  ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=8</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=8</guid><description><![CDATA[ <b>Book background: </b><i>The</i><b> </b><i>Changing Portrayal of Adolescents in the Media and Why it Matters (due out summer 2008)</i> came out of a scholarly conference held in March 2007 in Rancho Mirage, California.  The volume includes chapters on American and British youth since World War II focusing on the creation of the teenager as a marketing target and the changes in the representation and portrayal of young people in popular music, music videos, and in film and television portrayals of sex, violence, and alcohol and tobacco use.   The volume also examines changes in gender roles and racial-ethnic representation since 1950 as well as newer trends in the use of video games and the internet. ]]></description><pubDate>Tue, 01 Jan 2008 00:00:00 GMT</pubDate></item><item><title><![CDATA[ What lies ahead? ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=9</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=9</guid><description><![CDATA[ <b>What lies ahead?</b> Phase 2 of the movie coding has started. This phase includes coding movies that appeared on television, and one of the goals is find out if there is a difference between health risk behaviors in top box office films verses movies that aired on television. The project has been building its television sample from what is available for purchase, and the plan is to start coding television programs once the movies-on-TV phase is completed. The remaining media to be coded after television include music, music videos, and an internet sample. ]]></description><pubDate>Tue, 01 Jan 2008 00:00:00 GMT</pubDate></item><item><title><![CDATA[ Technical news: ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=10</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=10</guid><description><![CDATA[ <b>Technical news: </b>This area of the site is designed for those interested in learning from our experience as they conduct their own content analyses. The project originally used MediaLab to code the movies. It took a great deal of skill, time, and effort to collect, clean, and merge the data so it could be analyzed. Phase 2 of the movie coding, movies on television, uses software called Vovici to create the survey the coders use in the content analysis. We hope that this will help us to more efficiently prepare the data for merging and analysis.<b></b> ]]></description><pubDate>Tue, 01 Jan 2008 00:00:00 GMT</pubDate></item><item><title><![CDATA[ Considerations and Recommendations ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=7</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=7</guid><description><![CDATA[ Download Reliability Recommendation By Kimberly A. Neuendorf, Ph.D.  [<a href="/Downloads/News/ReliabilityRecommendations_Neuendorf_061102.pdf" target="_blank">here</a>] ]]></description><pubDate>Thu, 02 Nov 2006 00:00:00 GMT</pubDate></item><item><title><![CDATA[ The Annenberg Media Health Coding Project: Rationale and Plans ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=4</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=4</guid><description><![CDATA[ Download the Media Coding Review [<a href="/Downloads/News/MediaCodingReview_060813.pdf" target="_blank">here</a>]
 ]]></description><pubDate>Sun, 13 Aug 2006 00:00:00 GMT</pubDate></item><item><title><![CDATA[ Establishing Validity in Content Analyses ]]></title><link>http://www.YouthMediaRisk.org/News.aspx?Id=6</link><guid isPermaLink="true">http://www.YouthMediaRisk.org/News.aspx?Id=6</guid><description><![CDATA[ Download On Validity by W. Jamps Potter  [<a href="/Downloads/News/OnValidity_WJPotter_061001.pdf" target="_blank">here</a>] ]]></description><pubDate>Sat, 01 Oct 2005 00:00:00 GMT</pubDate></item></channel></rss>