Annenberg Public Policy Center : Youth Media Risk

Methods Updated

Tue, 26 May 2009 00:00:00 GMT

A new "Methods Section" has been added that includes some background to our recruitment and training procedure. You will also find a description of our survey instrument as well as an example of one of the surveys used. You can find the link to the Methods section in the upper bar, next to the Search button.

Television Phase

Mon, 01 Dec 2008 00:00:00 GMT

The CHAMP project is coding highly popular primetime network television shows including medical dramas, police dramas, legal dramas, and westerns since the 1950’s. Dramas were selected because they are a popular, consistent, and available genre across decades that may help the project better capture CHAMP health risk portrayals trends than other genres. The television coding is similar to the movie coding in that the observed portrayal and behaviors are captured in 5-minute segments using many of the same variables. Just as was done with the movie results, we plan on looking for television health risk behavior trends over time. We hope to complete television coding and start our music coding phase of Billboard’s top rated singles since the 1950’s phase by Spring 2010.

The Changing Portrayal of Adolescents in the Media

Wed, 13 Aug 2008 00:00:00 GMT

Here are some dramatic U.S. movie trends from our CHAMP data. You can also purchase The Changing Portrayal of Adolescents in the Media since 1950 (Oxford, 2008).

Book background:

Fri, 01 Aug 2008 00:00:00 GMT

Book background: The Changing Portrayal of Adolescents in the Media Since 1950 (Oxford, 2008) came out of a scholarly conference held in March 2007 in Rancho Mirage, California. The volume includes chapters on American and British youth since World War II focusing on the creation of the teenager as a marketing target and the changes in the representation and portrayal of young people in popular music, music videos, and in film and television portrayals of sex, violence, and alcohol and tobacco use. The volume also examines changes in gender roles and racial-ethnic representation since 1950 as well as newer trends in the use of video games and the internet.

What lies ahead?

Fri, 01 Aug 2008 00:00:00 GMT

What lies ahead? Phase 2 of the movie coding has been completed. This phase included coding movies that appeared on television, and one of the goals is finding out if there is a difference between health risk behaviors in top box office films verses movies that aired on television. The project is now coding a television sample from what is available for purchase. The remaining media to be coded after television include music, music videos, and an internet sample.

Technical news:

Fri, 01 Aug 2008 00:00:00 GMT

Technical news: This area of the site is designed for those interested in learning from our experience as they conduct their own content analyses. The project originally used MediaLab to code the movies. It took a great deal of skill, time, and effort to collect, clean, and merge the data so it could be analyzed. The movies on television and subsequent phases are using software from the Vovici Corp. to create the survey the coders use in the content analysis. So far this has helped us more efficiently prepare the data for merging and analysis.

A description of why we chose a web-based survey instrument can be found in the Methods Section.

Considerations and Recommendations

Thu, 02 Nov 2006 00:00:00 GMT

Download Reliability Recommendation By Kimberly A. Neuendorf, Ph.D. [here]

The Annenberg Media Health Coding Project: Rationale and Plans

Sun, 13 Aug 2006 00:00:00 GMT

Download the Media Coding Review [here]

Establishing Validity in Content Analyses

Sat, 01 Oct 2005 00:00:00 GMT

Download On Validity by W. Jamps Potter [here]