Technical news: This area of the site is designed for those interested in learning from our experience as they conduct their own content analyses. The project originally used MediaLab to code the movies. It took a great deal of skill, time, and effort to collect, clean, and merge the data so it could be analyzed. The movies on television and subsequent phases are using software from the Vovici Corp. to create the survey the coders use in the content analysis. So far this has helped us more efficiently prepare the data for merging and analysis.
A description of why we chose a web-based survey instrument can be found in the Methods Section.